Your website could be your customer’s first stop when they’re trying to gain a clearer understanding of your offerings and gauge credibility. Because of this, it’s important to keep your website as a fresh, innovative showcase of you and your business.
Unfortunately, like most things in the world, websites don’t always age well. In this article, we explain the difference between two terms you’ll often hear when discussing website updates – Website Refresh and Website Redesign.
WEBSITE REFRESH
A website refresh is similar to redecorating your house. The rooms and foundations stay the same, but the look and feel are changed to keep up with modern trends, and the changing dynamics within your household.
Maybe little Daisy isn’t so little anymore and needs a more “mature” look to her previously baby pink bedroom walls. Similarly, perhaps your products or services have grown and adapted with changing times and your website needs to better reflect this.
WEBSITE REDESIGN
A website redesign is a little more work. We can compare this to renovating or rebuilding your house entirely.
Not-so-little Daisy may now be a sibling to 3 others and you need more room. The old house is simply no longer suitable.
NEED SOME HELP?
So, it’s time to get your website in order, but you don’t have the time. We hear you. We’d be happy to discuss your needs and help where we can. Contact us here, and let’s talk.
